Sales and Customer Success Professionals: Have you updated your LinkedIn profile lately? 

And by “updated,” I don’t mean that you added your most recent promotion or some additional skills.

I’m talking about an actual keyword-optimized REBRANDING. A full-on MAKEOVER of your LinkedIn presence.

Are any of these thoughts going through your head now?

💭 But I’m not looking for a new job

💭 It’s too time-consuming

💭 I don’t know what to say

💭 I’m just not a good writer

Deep breaths…. If customer relationships are important to your success, then those excuses don’t fly, and you’re likely missing some great opportunities.

Updating your LinkedIn profile should NOT be an event solely connected to a job search or a new position. Your profile is your online presence… even when you’re happily employed. 

Here’s the thing: Your profile is also an asset to your employer - ESPECIALLY if you’re in a client-facing role.

Why? Because with relationship-based roles especially, your LinkedIn presence is often a prospect’s first impression of you, and it’s a reflection of the company you work for. This is huge if your profile is written as a RESOURCE for your clients because of:

🔸 TRUST - You become more attractive to your prospects and clients. They’ll trust you over others if your profile content is well-written and presents you as a knowledgeable professional who understands their needs.

🔸 FINDABILITY - SEO optimization makes it easier for your prospects to find you.

🔸 JOB SECURITY - When your employer sees that you care enough to present both yourself and the company with insightful, keyword-optimized content, you become more valuable to THEM. And that’s a big win!

So no matter which of those little thought bubbles above resonated with you, Editorial Strategists can transform your profile from “meh” to an exceptional lead magnet and career builder.

No more procrastinating. Let Editorial Strategists elevate your LinkedIn presence for you.

Schedule a profile makeover with us, and we’ll send you a brief questionnaire to fill out. We’ll schedule a 30-60-minute conversation, and then do the rest for you, including:

• An engaging and keyword-optimized headline

• An About section that conveys the value you provide to clients AND your company, your background and skills, and who you are as a person

• A Current Experience section that showcases the specifics of your most recent role and responsibilities

• Edits from your feedback

• Guidance on other areas of your profile and on how to engage on LinkedIn

If you’re ready to build trust with your prospects and clients AND stand out as an asset to your company, send me a LinkedIn message or click the “Contact” button below for more information.